5 reasons why your business needs AI-powered body measurement

If you’re in an industry that relies heavily on precise measurements taken from the human body, you’re probably fully aware of how tedious the whole process can get, yet how crucial it is to get the right metrics. But who says there’s no better way to do it?

5 reasons why your business needs AI-powered body measurement

Read on to see why exactly it’s worth adopting some of the newest tech out there, and why AI is an amazing companion in the toolset of many measurement-based industries.

What exactly is AI body measurement?

Before we move onto our top 5 reasons, it’s important to clear the air on what AI body measurement is. If you’re unfamiliar with the term, we recommend you hop over to our previous blogpost above explaining the full scope of the idea and the tech behind it, as well as how Esenca is a great example of such a technology precisely aimed at your needs.

Now with that out of the way, let’s get started!

1: Precision and accuracy

Regardless of whether your company is in the workwear, uniform, fashion, medical, or any other industries, there is one metric when it comes to making garments that will always be the key to it all: precision. No matter what piece of clothing you’re manufacturing for your clients, if they don’t fit, they will quit (buying from you).

AI-powered body measurement can make sure that you have the right numbers at all times: with today’s machine learning models, computer vision, and intelligent guidance systems, we can see body measurements that have an error margin of only 0.5 cm (0.2 inches), which is more than enough to make garments that fit every individual the way that they’re meant to. AI models that are used in such solutions are trained on large datasets of bodies and their measurements, which accounts for different shapes and sizes across the globe, making it an invaluable tool for global businesses.

Of course, traditional, physical measurement has its merits too: however, it leaves you open to human errors. While everyone makes mistakes, and there’s nothing wrong with that, when it comes to business, it’s natural to want to avoid it. Instead of trying to replace the professionals within the industry with AI, however, we at Esenca are advocating to adopt the use of products such as ours to help said professionals, and give them a new option in their toolset that can not only make their jobs easier, but their results more precise as well. 

AI-powered body measurement tools like Esenca provide an overall better customer experience, regardless of location or tools

2: Better customer experience

Many companies that require body measurement for their manufacturing processes do so in multiple locations: workwear providers, for example, have to provide measurement days for thousands of factories across any country in order to get the employees’ details taken. Another great example are health industry experts who need their patients’ information for making precise prosthetics, or even more common, everyday things like compression socks. There are also business types, like e-commerce shops, which, by default, lack the option to provide such a solution to their customers — and this is where AI-powered body measurement tools come into the picture.

When it comes to a better customer experience for your clients, the complete _ of the location factor is one of the best things you can do. Not only do you save valuable time and money for them, but you also give them the option of doing something remotely, instead of having to force them to be locally at a shop, measuring station, workplace, etc. And we all know how important being remote is nowadays to people.

With tools like Esenca, you can turn these customers’ smartphones into the very measuring device they need. By simply downloading an app and following the tutorials provided by the solutions, they can funnel you their results and requirements, which can then be aggregated in one place. Which means… 

3: Streamlined documentation and processes

Let’s be honest, nobody likes getting bogged down with documentation. But how exactly can a measurement tool help your business with that?

Once you have an AI body measurement tool integrated into your processes, you can take advantage of a more digital way of doing things. You no longer have to worry about manual documentation, nor organizing your data: all of your clients’ measurement events and details will be collected in one intuitive platform that you can use to fuel your manufacturing processes. With this data in hand, you’re able to cut down production timelines significantly: no longer do you have to wait for measurements to roll in, no longer do you need to do trial collections, nor do you have to …

What’s more, once you have a dashboard that has all this data, you’re able to get an analytic view of your clients’ trends: what months do they measure more in, do they have an upward trend, are they going to need replacements soon, and so on. With information like this, you’re able to plan for your revenue better than before. While we’re at revenue…

AI-powered body measurement tools can bring your processes and documentations fully into the digital space, saving you precious time and money

4: Reduced costs

Every decision to adopt a new piece of technology comes with a financial burden as well. The real question is: is it worth it?

When talking about AI-powered body measurement solutions, there are some obvious pros on the money front. All we need to do is take a look at some of the benefits we’ve already covered: better measurement accuracy, no restrictions for local scannings, and a total elimination of the manual processes involved. So what do those translate to in terms of money?

By making sure that your clients get the right size in terms of garments, you can cut down on one of the costliest problems of any industry that deals with clothing: returns. With every piece of garment being practically bespoke thanks to the person-by-person measurement, the chances of a suboptimal fit are reduced to close to zero.

With the local nature of the measurements eliminated, you can also cut down on the upkeep costs of the shop, factory, clinic, or whatever other designated place you’d be conducting the events at. You also don’t need to have trial collections organized, or paperwork manually transferred, and can make sure that the garment shippings are handled as effectively as possible.

Last but not least, if you’re operating an online webshop, the inclusion of such a tool that is remotely available will drive revenue by simply incentivizing shoppers: with a high-tech solution like these integrated into a website, you can be sure that your customers will be more confident in buying your items, seeing as they won’t have to worry about any sizing issues when ordering. 

5: Integrations

While the previous benefits are all equally important, there is one out there that really opens up a whole world of new possibilities: integrations. When talking about body measurement, we’re only talking about actually taking the measurements of the human body. But what you can do with those measurements is really where this tech — artificial intelligence, in particular — really shines.

One of the best examples of how many different integrations and solutions you can have built on top of AI measurement is Esenca: our base offering included an advanced size predictor toolset, which enables you to take your client’s measurements and connect them with a database of your own, filled with garment sizing tables. Using this, you can effectively predict sizing for any kind of clothing, regardless of brand, material, or size.

In addition to this, we also have an upcoming virtual try-on  feature, which allows you to take measurements, generate a realistic avatar in a 3D space based on it, and try on the garments you’d like to purchase.

But it’s not only the extra features built on top of it that make Esenca special: our solution is a simple API that you can plug into practically any website or app with ease, so integrating it is a breeze for whatever tech stack you’re running. We also offer white label solutions, which let you customize the entire offering to fit your branding and company requirements.

Esenca features a free trial and an easy-to-use interface that will guide you through the whole process seamlessly

+1: Esenca gives you a free trial, so you can try out an AI-powered body measurement tool for free!

The above five reasons outline why it's a good idea to introduce an AI-powered body measurement tool for your business, but we all know that nothing beats hands-on experience — so why not take Esenca for a spin, and see how it works in action? During your free trial, our team will assist you in utilizing the solution to the best of its capabilities, and make sure that you experience just what a game-changing part of your toolset Esenca can become. If you're interested, head over to our signup page, and get started with a free trial today.

If you want to learn more about Esenca, visit our website, and follow us on X (formerly Twitter), LinkedIn, and Facebook as well. See you next time!

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